Qualities of a good web design and the latest trends

Web design is one of the fastest growing branches in the digital world both economically and socially. Web sites have been seen to be gradually replacing retail shops and malls due to the rise of e-commerce sites where people can buy goods from the comfort of their living rooms or offices. All this thanks to web development. Communication has also been revolutionized, especially through social media on the various social websites such as Facebook, Twitter, Flickr and many more. This article by https://graemewinchester.co.uk will focus on the qualities of a good web design.

#1. Layout and appearance

If you want your website to stand out from the others, one of the things you must focus on is the appearance. If clients are awed by the layout, they will tend to spend some more time on your site for sure visit it another day. One of the latest emerging trends is the use of video backgrounds for your landing pages. A good example of such a site is AirBnb.com and paypal.com. Video background is a nice way to keep your clients hooked. The choice of images should be carefully selected so as not to lose the main message of the pages/site. Too many images may piss off visitors, and too little or none may make the site look empty and lacking.

#2. SEO (Search Engine Optimization)

You may have come across this word somewhere on the internet. SEO refers to the ability for people to find your website easily by just searching on the search engines like Yahoo, Google or Bing just to name without necessarily typing the entire address (URL). A well-optimized website ranks higher in the search engines and appears on the first page of Google for instance. There are many ways to optimize a site, but this depends on the tools you are using for the development. If for instance, you are using a CMS like WordPress or Drupal, there are various plugins to help you achieve this.

#3. Navigation

One of the most irritating issues in web design is landing on a site in which you have to hit the back button to go the previous pages regularly. To avoid this ensure you hire a developer with optimal knowledge in web design. To ease the navigation, employ the use of call to action buttons. By using such buttons, a user on your site can be able to jump from one page to the other with relative ease. Also, ensure your menus are well organized both the primary and footer/sidebar menus if you have such.

#4. Load Speed

This is the most important aspect of web design. How fast your pages load, determine if the visitor will wait or will just close your site and search for another one. Page loading speeds are determined by some factors one being the hosting company. It is always advisable to host your website with a reputable hosting company. By doing so, you are assured of high processing power and a bigger bandwidth which allows your pages to load by a snap.

I hope this article has shed some light on the different aspects to look for when hiring a web developer for your website.